In 2021, an eye-catching banner design is more important than ever. The right banner design can help businesses stand out from their competitors and create an impactful first impression. With the new year comes new trends and creative styles that you can use to make your banner design stand out. In this article, we'll explore the latest banner design trends that are set to take off in 2021, giving you the inspiration and insight you need to create a banner that will capture the attention of your customers and set your business apart.
TypographyTypography is a key element in banner design and can make or break the look of your banner.
Popular fonts for 2021 include Sans Serif, Slab Serif, Script, and Display fonts. Sans Serif and Slab Serif fonts have a modern, minimalistic look that works well in most banner designs. Script fonts are great for adding an elegant, decorative touch to a banner design. Finally, Display fonts are bold and attention-grabbing and can be used to make a strong statement.
When choosing the right font for a banner design, consider the message you're trying to convey. Sans Serif and Slab Serif fonts are best for professional or corporate banners, while Script and Display fonts are better for artistic or creative banners. Additionally, consider the size of the font you're using—smaller fonts may be harder to read from a distance.
Interactive ElementsInteractive elements are becoming increasingly popular in banner design, allowing viewers to interact with the banner and engage with it in more meaningful ways.
Examples of interactive elements include hover effects, clickable elements, and embedded video content. These features can help create an immersive experience that encourages users to explore further and learn more about the product or service being advertised. Hover effects, for instance, can reveal additional information about the product or service when a user hovers over a certain element, such as a product image. Clickable elements can direct viewers to pages within a website, helping to drive traffic and potentially generate leads.
Embedded video content can be used to provide an engaging overview of a product or service, or to tell a story about the company or brand. When designing interactive banners, it's important to keep user experience in mind. Make sure the interactive elements are easy to use and intuitive, as this will ensure viewers can quickly understand how the banner works and take advantage of the interactive features it offers. Additionally, it's important to consider how the interactive elements will impact page loading times, as too many interactive elements can slow down page loading speeds.
AccessibilityWhen it comes to banner design, accessibility is essential. Ensuring that your designs can be viewed by people of all abilities and backgrounds is not only important for creating a positive user experience, but it can also help to increase the reach of your banners.
There are several steps designers can take to make sure their designs are accessible to everyone. Firstly, designers should ensure that their banner designs use high contrast colors and easy-to-read fonts. This will help those with visual impairments to read the text more easily. Additionally, designers should consider using alt text for their images so that those who are unable to view the images can still understand the content of the banner. Designers should also take into account the needs of those with physical or cognitive disabilities. This includes ensuring that any interactive elements, such as buttons or links, are clearly labelled and easy to navigate.
Additionally, designers should consider using animation sparingly, as too much animation can be overwhelming for some viewers. Finally, designers should always remember to test their designs on different browsers and devices to make sure they work correctly for all users. By taking these steps, designers can create banners that are both visually appealing and accessible to all.
Shapes and ColorsWhen it comes to 2021 banner design, shapes and colors are playing a major role. Geometric shapes are becoming increasingly popular, as they offer a modern look and can help draw the eye towards a specific part of the banner. Popular shapes include rectangles, circles, and hexagons.
When it comes to colors, bright and bold hues are trending this year. Vibrant blues, yellows, oranges, and greens are all making their way into banner designs. To make sure your banner stands out, consider using a combination of colors that work together to create a visually appealing design.
Shapes, Colors, Geometric, Rectangles, Circles, Hexagons, Bright, Bold, Hues, Blues, Yellows, Oranges, Greens
AnimationAnimation is becoming increasingly important in banner design due to its ability to capture the attention of viewers and add a sense of motion to the design. Animated banners can be used to help draw viewers into the content and create an engaging experience that's more likely to convert.
There are a variety of different techniques being used in 2021, such as using parallax effects, GIFs, and video banners. Parallax effects are a type of animation that involve multiple layers of images that move at different speeds. This type of animation can be used to create a sense of depth and movement that can make a banner design stand out from the crowd. GIFs can also be used to create dynamic and engaging visuals that help draw people's attention.
Video banners are also becoming more popular, as they can provide an immersive experience for viewers and help convey a message quickly and effectively. Animations are also being used to help improve the usability of banner designs. Animations can be used to animate elements on the page, such as buttons or menu items, making them easier for users to interact with. Animations can also be used to guide users through the design, helping them to find what they're looking for quickly and easily.